The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly...

A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach...

Intro -- The Invincible Company -- From Business Model Generation to Invincible Company -- How to Read This Book -- Contents -- Chapter 1: Tool -- Business Model Portfolio -- The Explore/Exploit Continuum -- The Portfolio Map -- Portfolio Management -- Explore -- Five Innovation Journey Myths --...