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Consumer behaviour
Mountinho, L. - In: Strategic management in tourism, (pp. 41-78). 2000
Persistent link: https://www.econbiz.de/10001545895
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Tourism marketing research
Mountinho, L. - In: Strategic management in tourism, (pp. 79-120). 2000
Persistent link: https://www.econbiz.de/10001545896
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Segmentation, targeting, positioning and strategic marketing
Mountinho, L. - In: Strategic management in tourism, (pp. 121-166). 2000
Persistent link: https://www.econbiz.de/10001545946
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Strategic planning
Mountinho, L. - In: Strategic management in tourism, (pp. 259-281). 2000
Persistent link: https://www.econbiz.de/10001545958
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The marketing environment for travel and tourism
Peattie, K.; Mountinho, L. - In: Strategic management in tourism, (pp. 17-37). 2000
Persistent link: https://www.econbiz.de/10001545893
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Financial management in tourism
Bridge, J.; Mountinho, L. - In: Strategic management in tourism, (pp. 187-209). 2000
Persistent link: https://www.econbiz.de/10001545950
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The marketing planning index : a tool for measuring strategic marketing effectiveness in the hospitality sector
Phillips, P. A.; Mountinho, L. - In: Strategic management in tourism, (pp. 283-291). 2000
Persistent link: https://www.econbiz.de/10001545959
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Demand modelling and forecasting
Witt, S. F.; Mountinho, L. - In: Strategic management in tourism, (pp. 293-314). 2000
Persistent link: https://www.econbiz.de/10001545960
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International tourism management
Go, F.; Mountinho, L. - In: Strategic management in tourism, (pp. 315-335). 2000
Persistent link: https://www.econbiz.de/10001545962