Focuses on characteristics of a host country′s market that influence a firm′s entry mode choice of exporting versus producing in that foreign country. A survey was conducted among US manufacturers who exported a given product to one country and locally produced the same product within...

Examines the characteristics of firms which undertake exporting under their own volition and in the absence of external stimuli. In this context, internally‐induced export initiation is viewed as an innovative behaviour. The classification scheme employed in this study has a high degree of...

Examines the cultural and structural changes in both California and Massachusetts over the last 40 years to explain those factors which caused these innovative hot spots to glow brightly and then cool. Examines innovative hot spots and their similarities and differences from the rest of the...

As anecdotal evidence mounts that concerns over the environmental friendliness of products are heightening worldwide, there is a need to assess the importance of a product′s environmental attributes relative to its other attributes in consumers′ product choice decisions. Assesses and...

Reports on a study of the relative importance of 17 import decision variables as rated by Japanese import managers. A systematic sample of 52 managers representing different companies in Japan participated. The Japanese findings were compared with the US data from an earlier study by the author....

The United States has entered into a tripartite Free Trade Agreement with Canada and Mexico with a planned 1 January 1994 debut. What are the possibilities of a North American Common Market being formed? What are the potential threats that could undermine NAFTA? What are the necessary...

Numerous studies have demonstrated negative US consumer bias towards products originating in foreign countries, especially developing countries. Replicates and extends a study of origin bias in which products were identified as originating in regions rather than specific countries. Identical...

With the state in Massachusetts in debt, rising taxes, plummeting housing prices, rising unemployment and a recession, complete with bank failures, company closings and bankruptcies, the Miracle, on which its former Governor Dukakis hoped to enter the White House, has become more of a...

Examines some of the factors that lead to internationalization of franchising operations. Data were collected from 142 US franchisors and subjected to discriminant and factorial analysis. Managerial attitudes towards a desire to expand and desire to increase profits were found to have a greater...

Moral philosophers and marketing ethicists generally agree that variations in moral judgements exist between different cultures. Compares American marketers with Thai marketers with respect to their moral philoso‐phies, ethical perceptions, and ethical judgements. The results based on a survey...