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This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media,...
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"The world of champagne offers a fascinating insight into the complexity of modern business management and marketing … business world. This is the first book to offer a complete overview of the way in which champagne as a product is organized …
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1. Terroir, Institutions and Improvements in European Wine History: an Introduction; Silvia A. Conca Messina, Stéphane Le Bras, Paolo Tedeschi, Manuel Vaquero Piñeiro -- 2. Bordeaux wine challenging cycles and competition (from the 1820s to present times); Hubert Bonin -- 3. Quantity is not...
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The world of champagne offers a fascinating insight into the complexity of modern business management and marketing … business world.This is the first book to offer a complete overview of the way in which champagne as a product is organized …
Persistent link: https://www.econbiz.de/10011677224