Purpose – The purpose of this paper is to study the spillover effects of marketing expertise on the market performance of domestic firms and multinational enterprises (MNEs). Specifically, this study examines how the adoption of frequency loyalty programs by a domestic firm following an MNE...

Interviews the founder and executive director of the International Business Incubator (IBI) of Silicon Valley, which stimulates regional growth and acts as an economic development agency. States that despite the collapse of the ‘dot‐com’ bubble, IBI has continued to nurture businesses that...

Purpose – The purpose of this paper is to analyze the general trend of globalization, the role of transnational corporations in the process of globalization and China's integration in the global economy through the linkage of trade and foreign direct investment. China's governmental national...