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One billion customers : lessons from the front lines of doing business in China
McGregor, James Louis - 2005
Persistent link: https://www.econbiz.de/10013523526
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Reputation und Kaufverhalten : eine empirische Analyse am Beispiel der Vermarktung deutscher Weine in Großbritannien
Schrader, Christina - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013420589
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Marketing : strategy and functions
Kelley, Eugene John (contributor) - 1965
Persistent link: https://www.econbiz.de/10001596967
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Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs
Navarro García, Antonio; Peris-Oritz, Marta; … - In: The journal of business & industrial marketing 31 (2016) 3, pp. 365-380
Persistent link: https://www.econbiz.de/10011523976
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Hofmaier, Richard (ed.) - 1993 - 2. Aufl.
Persistent link: https://www.econbiz.de/10000346075
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Marketing in Greece : the reasons of its underdevelopment
Rivero, Orlando; Theodore, John - In: International business and economics research journal 12 (2013) 7, pp. 793-797
Persistent link: https://www.econbiz.de/10009785463
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International strategic marketing : a European perspective
Stone, Marilyn A.; MacCall, J. B. - 2004 - 1. publ.
Persistent link: https://www.econbiz.de/10001738777
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How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna; Morgan, Neil A. - In: Industrial marketing management : the international … 78 (2019), pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
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Strategic marketing : creating competitive advantage
West, Douglas S. - 2015 - 3. Aufl.
Persistent link: https://www.econbiz.de/10013480584