In the first sentence of the introduction to the very first issue of EJIM we noted that European management was exceedingly difficult to define. Much the same can be said of the notion of ‘corporate Europe’. But, if something defies definition that is not the same as saying that it can not...

The five contributions in this e-book give a very clear picture of the complexities of cultural and psychological factors as constraints on perceiving, capturing, interpretation and implementation of management knowledge. The contributing authors were required to discuss knowledge transfer from...

Marketers are berated for their dependence on Hofstede and his concept of culture which stems from nineteenth century anthropology. International marketing studies need a new approach to culture, which is consistent with the workings of the global knowledge economy. It is argued that it is no...

Considers that mainly mono‐lingual marketing scholars in universities and business schools in the English‐speaking world may sometimes think that anything which is not produced in English is unlikely to be of notable theoretical or practical significance. Asserts that this is cultural myopia...

Purpose – To identify factors that impede the absorption of management knowledge imported into transition countries, using Belarus as a case, in order to increase efficiency of knowledge transfer. Design/methodology/approach – The findings are based on three sources: the extensive analysis...

Purpose – To describe the competencies necessary for managers to effectively engage in cross‐cultural knowledge absorption. Design/methodology/approach – A comprehensive literature review of knowledge management and cross‐cultural competency research which identifies seven thematic...