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Under what conditions are individuals persuaded by political arguments encountered in the news? In this project, we integrate recent political science research on the effects of fear on persuasion with dual process models of persuasion from cognitive psychology and the Extended Parallel...
Persistent link: https://www.econbiz.de/10013140166
Understanding the role of emotion in forming preferences is critical in helping firms choose effective marketing …
Persistent link: https://www.econbiz.de/10013118402
In today's changing socioeconomic scenario, an emotional association has to be produced between the product and the customer, and many companies are resolved to strike all crucial emotional notes with the customers
Persistent link: https://www.econbiz.de/10012723698
Using data from the Business Surveys Unit of the European Commission as a long-running-continental-scale experiment, this paper examines how, and how accurately, people assess economic systems. Data show both commonsense (e.g. people know the past better than the future) and puzzling results...
Persistent link: https://www.econbiz.de/10012733314
Habits and sentiment are key psychological behaviors in asset pricing. This paper studies the interactive impacts of sentiment and habits on asset pricing using the Campbell and Cochrane 1999 habit model as a framework model. A positive sentiment shock emanating from firms is modeled in the...
Persistent link: https://www.econbiz.de/10012824310
Estimates of risk premium derived from classical financial theory have consistently shown deviations from the observed …
Persistent link: https://www.econbiz.de/10012870428
Die Dekarbonisierung der Energieerzeugung ist ein entscheidender Hebel zur Eindämmung des Klimawandels. Trotz beeindruckender Lernkurven in Bezug auf erneuerbare Energien und hoher gesellschaftspolitischer sowie marktwirtschaftlicher Akzeptanz erweist sich die Umsetzung aufgrund mangelnder...
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