Similar Search Results

Advertising in a multimedia age

Blunden, Brian (contributor); Blunden, Margot (contributor) - 1996

Persistent link: https://www.econbiz.de/10000628139

Effects of age and time of day on Internet advertising outcomes

Goodrich, Kendall - In: Journal of marketing communications 19 (2013) 4, pp. 229-244

Persistent link: https://www.econbiz.de/10010187617

Rules of advertisement in an electronic age

Kadir, Rokiah - In: International journal of law and management : IJLMA 55 (2013) 1, pp. 42-54

Persistent link: https://www.econbiz.de/10009722364

Advertising effectiveness for multiple retailer-brands in a multimedia and multichannel environment

Danaher, Peter J.; Danaher, Tracey S.; Smith, Michael S.; … - In: Journal of marketing research 57 (2020) 3, pp. 445-467

Persistent link: https://www.econbiz.de/10012214143

High-energy ad content : a large-scale investigation of TV commercials

Yang, Joonhyuk; Xie, Yingkang; Krishnamurthi, Lakshman; … - In: Journal of marketing research 59 (2022) 4, pp. 840-859

Persistent link: https://www.econbiz.de/10013389215

Advertising in new formats and media : current research and implications for marketers

Pelsmacker, Patrick de (ed.) - 2016 - First edition

', 'Advertising in a Digital Connected World' and 'Hidden but Paid for: Branded Content' the book provides conceptual overviews …Introduction -- The changing advertising universe -- Advertising in a digital world -- Hidden but paid for: branded …This book makes an important contribution to the field of advertising in bringing together state-of-the-art insights …