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Dienstleistungen im Internet und ihre Qualität aus Kundensicht

Breithaupt, Hans-Friedrich - 2005 - 1. Aufl.

Persistent link: https://www.econbiz.de/10002749839

Multi-Channel-Retailing und Kaufbarrieren : wie Kunden Kaufrisiken wahrnehmen und überwinden

Bohlmann, Annette - 2007 - 1. Aufl.

Persistent link: https://www.econbiz.de/10013437406

How regulatory focus affects perceptions of online limited-time promotions

Song, Lei - In: International journal of market research 64 (2022) 4, pp. 443-450

Persistent link: https://www.econbiz.de/10013257997

Attention, recall and purchase : experimental evidence on online news and advertising

Valletti, Tommaso M.; Veiga, André - 2021

We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...

Persistent link: https://www.econbiz.de/10012495704

Young employees' perceptions about employability skills for e-commerce

Kovács, Ildikó; Keresztes, Éva Réka - In: Economies : open access journal 10 (2022) 12, pp. 1-28

With the digital transformation of businesses, digital marketing has been a prominent feature of organizations in the … 21st century. Changing consumer behavior has also created a need for versatile hard and soft skills for marketing … the field of e-commerce. A systematic review of the managerial research literature on digital marketing and e …

Persistent link: https://www.econbiz.de/10013499834

Customers' perceptions as an antecedent of satisfaction with online retailing services

Mwencha, Peter; Muathe, Stephen - In: Journal of marketing and consumer behaviour in emerging … (2018) 1, pp. 4-27

information systems (IS) and consumer behaviour frameworks, namely the Technology Acceptance Model (TAM), Perceived Risk Theory … (PRT), Theory of Consumption Values (TCV) and Expectations-Artifact Model of Satisfaction (EAMS), it does not specify how …

Persistent link: https://www.econbiz.de/10012116963

On the strategic use of attention grabbers

Eliaz, Kfir; Spiegler, Ran - In: Theoretical economics : TE ; an open access journal in … 6 (2011) 1, pp. 127-155

When a firm decides which products to offer or put on display, it takes into account the products' ability to attract attention to the brand name as a whole. Thus, the value of a product to the firm emanates from the consumer demand it directly meets, as well as the indirect demand it generates...

Persistent link: https://www.econbiz.de/10011695060

Organisational perception of customer satisfaction: theories and evidence

Hung, Humphry; Wong, Yiu-hing - In: The service industries journal 27 (2007) 3/4, pp. 495-507

Persistent link: https://www.econbiz.de/10003502041

Security perceptions of e-commerce users

Schmidt, Mark B.; Chen, Jim Q.; Phan, Dien D.; Arnett, … - In: Journal of internet commerce 8 (2009) 1/2, pp. 44-57

Persistent link: https://www.econbiz.de/10003926390

E-service quality : comparing the perceptions of providers and customers

Stiakakis, Emmanouil; Georgiadis, Christos K. - In: Managing service quality : MSQ ; an international journal 19 (2009) 4, pp. 410-430

Persistent link: https://www.econbiz.de/10009525076

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