This paper applies the bounded rationality rule to analyse commuters' mode-switching behaviour from private transport (i.e. automobile and motorbike) to public transport (i.e. rail transit and bus transit) in the Taipei metropolitan area. A stated choice approach was used to collect the data and...

This graduate and practitioner guide to analysing consumer choice behaviour concentrates on stated preference (SP) methods. The authors show how these methods can be implemented, from experimental design to econometric modelling, and also combined with revealed preference (RP) data. The book...