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Advertising's role in society

Wright, John Sherman; Mertes, John E. - 1974

Persistent link: https://www.econbiz.de/10013537976

Advertising : planning, implementation, and control

Nylen, David W. - 1975

Persistent link: https://www.econbiz.de/10013499986

Oligopolistische Werbepolitik unter dem Einfluß potentieller Konkurrenz

Hofmann, Hans Joachim - 1972

Persistent link: https://www.econbiz.de/10013340960

The world is full of it : how we are oversold, overinfluenced, and overwhelmed by the communications manipulators

Barmash, Isadore - 1974

Persistent link: https://www.econbiz.de/10000375010

Public relations in world marketing

Jefkins, Frank W. - 1966

Persistent link: https://www.econbiz.de/10000568412

World marketing : a multinational approach

Ryans, John Kelley; Baker, James Calvin - 1967

Persistent link: https://www.econbiz.de/10000577332

Global television : an executive overview

Eger, John M. - In: The Columbia journal of world business : publ. … 22 (1987) 3, pp. 5-10

Persistent link: https://www.econbiz.de/10003537904

Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach

Attaran, Sharmin; Notarantonio, Elaine M.; Quigley, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 703-720

Persistent link: https://www.econbiz.de/10011433639

Advertising decision makers' and consumers' perceptions of media substitutability

Golob, Urša; Podnar, Klement - In: Journal of promotion management : JPM 21 (2015) 6, pp. 798-816

Persistent link: https://www.econbiz.de/10011433666

Political advertising and election outcomes

Spenkuch, Jörg L.; Toniatti, David - 2016 - First Draft: February 2015, This Version: December 2015

We implement a new approach for estimating the persuasive effects of political advertising. Our empirical strategy … patterns during the 2004 and 2008 presidential campaigns, our results indicate that total political advertising has virtually … contrast, we find a positive and economically meaningful effect of advertising on candidates’ vote shares. Evidence from a …

Persistent link: https://www.econbiz.de/10011434475