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Advertising in a competitive market : the role of product standards, customer learning, and switching costs
Anderson, Eric T.; Simester, Duncan - In: Journal of marketing research : JMR 50 (2013) 4, pp. 489-504
Persistent link: https://www.econbiz.de/10009786164
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Differential effects of Chinese women's sexual self-schema on responses to sex appeal in advertising
Cheung, Mei-chun; Chan, Agnes S.; McLaren-Hankin, Yvonne; … - In: Journal of promotion management : JPM 19 (2013) 3, pp. 373-391
Persistent link: https://www.econbiz.de/10009787484
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Cheap-talk advertising and misrepresentation in vertically differentiated markets
Gardete, Pedro M. - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
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The art of advertising railwaxs : organisation and coordination in Britain's railway marketing, 1860 - 1910
Shin, Hiroki - In: Business history 56 (2014) 2, pp. 187-213
Persistent link: https://www.econbiz.de/10010337451
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Boris Artzbasheff and the art of anthropomorphic marketing in early American consumer culture
Patsiaouras, Georgios; Fitchett, James; Saren, Michael - In: Journal of marketing management : MM 30 (2014) 1/2, pp. 117-137
Persistent link: https://www.econbiz.de/10010338662
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Japan's demographic revolution? : a study of advertising practitioners? ; views on stereotypes
Kohlbacher, Florian; Prieler, Michael; Hagiwara, Shigeru - In: Asia Pacific business review 20 (2014) 2, pp. 249-268
Persistent link: https://www.econbiz.de/10010341295
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A recent look : creative professionals' perceptions of creativity in Hong Kong
Leung, Vivienne S. Y.; Hui, Anna N. N. - In: Services marketing quarterly 35 (2014) 2, pp. 138-154
Persistent link: https://www.econbiz.de/10010363987
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Two-sided markets with pecuniary and participation externalities
Schmidtke, Richard - 2006
setup differentiated platforms compete in advertising and offer consumers a service free of charge (such as a TV program …) that is financed through advertising. We show that advertising can exhibit the properties of a strategic substitute or …
Persistent link: https://www.econbiz.de/10010365882
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The effects of prices, advertising, expenditures, and demographics on demand for nonalcoholic beverages
Okrent, Abigail M.; MacEwan, Joanna P. - In: Agricultural and resource economics review : ARER 43 (2014) 1, pp. 31-52
Persistent link: https://www.econbiz.de/10010367515
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Picking a (poor) partner : a relational perspective on acquisitions
Rogan, Michelle; Sorenson, Olav - In: Administrative science quarterly : ASQ ; dedicated to … 59 (2014) 2, pp. 301-329
Persistent link: https://www.econbiz.de/10010370749