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ECONIS (ZBW)
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ADVERTISING STRATEGY - Advertising half-lives for fmcg brands and markets - How long do your ads' effects last? Single-source data show that they can vary dramatically, and this mu...
Hansen, Flemming
;
Hansen, Lotte Yssing
- In:
ADMAP : for decisionmakers in advertising, marketing, …
37
(
2002
)
6
,
pp. 39-41
Persistent link: https://www.econbiz.de/10006767786
Saved in:
2
Modelling purchases as a function of advertising and promotion
Hansen, Flemming
;
Yssing Hansen, Lotte
;
Grønholdt, Lars
- In:
International journal of advertising : the quarterly …
21
(
2002
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10008119195
Saved in:
3
A comparison of two advertising effect models
Hansen, Lotte Yssing
-
2000
Persistent link: https://www.econbiz.de/10001564874
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4
Emotional responses to marketing communication
Hansen, Flemming
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 559-589)
.
2009
Persistent link: https://www.econbiz.de/10003766121
Saved in:
5
Attitudes and consumer behaviour
Hansen, Flemming
- In:
European marketing research review
2
(
1967
)
2
,
pp. 31-47
Persistent link: https://www.econbiz.de/10003570435
Saved in:
6
Developments in penetration of special collector products
Hansen, Flemming
- In:
Readings in Danish theory of marketing
,
(pp. 309-316)
.
1966
Persistent link: https://www.econbiz.de/10003570438
Saved in:
7
The perception of media contents by producers and audience
Hansen, Flemming
- In:
Esomar congress
(
1976
),
pp. 299-329
Persistent link: https://www.econbiz.de/10003570444
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8
The role of beliefs and values in prediction of consumer choices
Hansen, Flemming
- In:
Esomar congress
(
1970
)
Persistent link: https://www.econbiz.de/10003570459
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9
An alternative theory of the advertising communication process
Hansen, Flemming
-
1983
Persistent link: https://www.econbiz.de/10002602658
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10
Consumer choice behavoir : an experimental approach
Hansen, Flemming
- In:
Journal of marketing research : JMR
6
(
1969
)
4
,
pp. 436-443
Persistent link: https://www.econbiz.de/10002602673
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