Showing 12,221 - 12,230 of 12,337
Purpose – When using popular music in advertising, the songs' release period (nostalgia) and the lyrics' relevance to the product are two important characteristics but neglected in previous music‐related studies. The purpose of this paper is to investigate the effects of these two variables...
Persistent link: https://www.econbiz.de/10014674709
Purpose The purpose of this paper is to develop a better understanding of how, and how well, stakeholders make decisions about rewarding firms for acts of social responsibility and punish firms for their lack thereof. Design/methodology/approach The author integrates factors at the individual,...
Persistent link: https://www.econbiz.de/10014677416
Illustrates a core concept: multiple inclusion or the process of multiple including. Offers a perspective of configuring human beings who organize simultaneously “worlds of difference”, or “realities” and the perspective from the point of view of an actor, in relation to others. Each...
Persistent link: https://www.econbiz.de/10014693266
Purpose – The purpose of this study is to examine how individuals cognitively process work‐family conflict (WFC), specifically whether differences in tolerance for uncertainty and cognitive complexity influence individuals' affective response to WFC. Design/methodology/approach – Using a...
Persistent link: https://www.econbiz.de/10014693484
From previous research projects in the context of technological innovation and social development the author argues that knowledge development, as well as knowledge sharing and integration, are essentially relational activities. Actors define and deal with content issues while mutually defining...
Persistent link: https://www.econbiz.de/10014694443
Purpose – This paper aims to investigate a team dynamics based approach to assess board effectiveness, namely the interplay between boardroom decision-making processes and the board members' cognitive mental models. Design/methodology/approach – A socio-cognitive perspective is utilized for...
Persistent link: https://www.econbiz.de/10014695520
Purpose – The Romance of the Three Kingdoms ( RTK ) is probably the most popular classical novel in Chinese literature. Of more than 1,000 characters in this extensive, three‐volume novel, Kong Ming in RTK is widely seen by the Chinese as the most remarkable strategist. This paper attempts...
Persistent link: https://www.econbiz.de/10014697441
This study employed a cognitive psychological approach to examining a little studied phenomenon – university image – among two groups of evaluators. The study found that different groups used different criteria when rating ten major US universities. Found to significantly predict the image...
Persistent link: https://www.econbiz.de/10014691552
Purpose – Word‐of‐mouth (WOM) marketing has become a key focus for many organisations. However, little research has sought to identify the dimensionality of WOM. The present research project aims to describe the development of a 12‐item measure that can be used to assess WOM at an...
Persistent link: https://www.econbiz.de/10014722805
Purpose – The mere presence of categories, irrespective of their content, positively influences the satisfaction of choosers who are unfamiliar with the choice domains. In the present research the main goal is to analyze how a complex product category is categorized internally by consumers,...
Persistent link: https://www.econbiz.de/10014722829