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Product differentiation and market demand for TNC in an emerging economy : the case of Indian durable consumer goods industries
Patibandla, Murali - 2001
Persistent link: https://www.econbiz.de/10001602705
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Examining variety seeking behavior : a study with reference to fast moving consumer goods (FMCG)
Jayanthi, K.; Rajendran, G. - In: Journal of food products marketing 20 (2014) 3, pp. 283-307
Persistent link: https://www.econbiz.de/10010362762
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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
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Distribution Channels for Consumer Goods in India : Past, Present, and Future Directions
Mishra, Debi - 2013
India's economy is projected to grow at a fast clip over the next few years. With increasing purchasing power and a … surveys the state of current distribution channels in India and identifies four archetypes that FMCG firms can use as a …
Persistent link: https://www.econbiz.de/10013082473
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A Study on Changing Consumer Behaviour towards Fast Moving Consumable Goods in India
K, Deekshitha - 2017
Consumers are the king in the modern business world. They are one who buys goods for their consumption to meet their aspirations. Fulfilling consumer desire is the ultimate goal of marketing activities. Indian business are highly influenced by the rapid changes in the technology, improved...
Persistent link: https://www.econbiz.de/10012953130
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Brand Preferences for Consumer Durables in Rural Markets -The EIO Approach
Nandamuri, Purna - 2015
India is emerging as an attractive market for consumer durables. Around 35.0 of the total sales come from rural and …
Persistent link: https://www.econbiz.de/10013017671
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Impact of advertising intensity on market risk of a firm : a study on the Indian consumer goods sector
Tripathi, Shalini Nath; Misra, Dheeraj; Siddiqui, Masood - In: Global business review 21 (2020) 6, pp. 1376-1386
Persistent link: https://www.econbiz.de/10012388969
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Corporate governance in FMCG industry
Das, Subhash Chandra - In: Research bulletin / The Institute of Cost Accountants … 45 (2019) 1/2, pp. 16-36
Persistent link: https://www.econbiz.de/10012597635
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Rural marketing in India : a case study of consumer durables
Kumar, Rahul; Abdin, Md. Shahnawaz - In: Geo-economic perspectives in the global environment, (pp. 157-170). 2022
Persistent link: https://www.econbiz.de/10014235137
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Impact of Coronavirus Pandemic on Fast Moving Consumer Goods (FMCG) Sector in India
Mahajan, Yogesh - 2020
, beverages, grains, cosmetics etc. The paper studies the impact of coronavirus pandemic on FMCG sector in India and the impact on … consumer behaviour in India. The paper found that the FMCG sector is highly affected by coronavirus pandemic and employment is … affected in India as labourers have moved to their native place due to coronavirus pandemic. The companies’ responses to this …
Persistent link: https://www.econbiz.de/10014092425