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From closed to contestable markets : product differentiation in Indian durable consumer goods industry

Sanyal, Amal; Patibandla, Murali - 1999

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1995

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Examining variety seeking behavior : a study with reference to fast moving consumer goods (FMCG)

Jayanthi, K.; Rajendran, G. - In: Journal of food products marketing 20 (2014) 3, pp. 283-307

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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam

Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273

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Distribution Channels for Consumer Goods in India : Past, Present, and Future Directions

Mishra, Debi - 2013

India's economy is projected to grow at a fast clip over the next few years. With increasing purchasing power and a … surveys the state of current distribution channels in India and identifies four archetypes that FMCG firms can use as a …

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A Study on Changing Consumer Behaviour towards Fast Moving Consumable Goods in India

K, Deekshitha - 2017

Consumers are the king in the modern business world. They are one who buys goods for their consumption to meet their aspirations. Fulfilling consumer desire is the ultimate goal of marketing activities. Indian business are highly influenced by the rapid changes in the technology, improved...

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Brand Preferences for Consumer Durables in Rural Markets -The EIO Approach

Nandamuri, Purna - 2015

India is emerging as an attractive market for consumer durables. Around 35.0 of the total sales come from rural and …

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Impact of advertising intensity on market risk of a firm : a study on the Indian consumer goods sector

Tripathi, Shalini Nath; Misra, Dheeraj; Siddiqui, Masood - In: Global business review 21 (2020) 6, pp. 1376-1386

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Corporate governance in FMCG industry

Das, Subhash Chandra - In: Research bulletin / The Institute of Cost Accountants … 45 (2019) 1/2, pp. 16-36

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Rural marketing in India : a case study of consumer durables

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