In this article, I present a theoretical framework and derive an empirical model that relates import price risk to the allocation of an import across exporting sources (source diversification). A differential approach to expected utility theory and firm demand is used to derive a model...

The research aims at investigate factors affecting the satisfaction of visitors to a national festival, i.e. The Dalat Flowers Festival 2012, on the basis of 500 respondents visiting the festival. The SERVQUAL by Parasuraman et al (1988) with some adjustments is used. The SPSS software is also...