Diagnosing the Crisis -- What Works and What Doesn’t Work Against the Crisis -- Intelligent Cost Cutting -- Quick Solutions for Changing Customer Needs -- Quick Solutions for Sales and the Salesforce -- Quick Solutions for Managing Offers and Prices -- Quick Solutions for Services --...

Comeback of the Inflation Specter -- Victims and Profiteers of Inflation -- Getting Ahead of Inflation -- Understand Profit Mechanics -- Optimize Prices in Line with Inflation -- Control Value-to-customer -- Lead in Competition -- Strengthen Pricing Power -- Exploit Digital Opportunities --...