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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2009
Persistent link: https://www.econbiz.de/10003785277
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2010
Persistent link: https://www.econbiz.de/10003924374
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Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions
Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2001
Persistent link: https://www.econbiz.de/10001632390
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The role of individualism vs. collectivism in the formation of repurchase intent : a cross-industry comparison of the effects of cultural and personal values
Frank, Björn; Enkawa, Takao; Schvaneveldt, Shane J. - In: Journal of economic psychology : research in economic … 51 (2015), pp. 261-278
Persistent link: https://www.econbiz.de/10011506906
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Exploring the link between brand love and engagement through a qualitative approach
Gómez-Suárez, Mónica; Alonso, Luis Enrique; Campo, Sara - In: International journal of business environment : IJBE 8 (2016) 4, pp. 367-384
Persistent link: https://www.econbiz.de/10011663951
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Redefining home : how cultural distinctiveness affects the malleability of in-group boundaries and brand preferences
Torelli, Carlos J.; Ahluwalia, Rohini; Cheng, Shirley Y. Y. - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 44-61
Persistent link: https://www.econbiz.de/10011763790
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"I" value justice, but "we" value relationships : self-construal effects on post-transgression consumer forgiveness
Sinha, Jayati; Lu, Fang-Chi - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 265-274
Persistent link: https://www.econbiz.de/10011479207
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The impact of product characteristics of limited-edition shoes on perceived value, brand trust and purchase intention
Tri Minh Ha - In: Cogent business & management 8 (2021) 1, pp. 1-19
, including scarcity, uniqueness and self-expression, on social and economic values, brand trust and purchase intention. Our work …-expression and social value relationship. Additionally, social and economic values are confirmed to be significantly related to brand … trust and purchase intention, although not between brand trust and purchase intention. Finally, our study offers theoretical …
Persistent link: https://www.econbiz.de/10012642479
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Markenmythos : Verkörperung eines attraktiven Wertesystems
Bismarck, Wolf-Bertram von - 1995
Persistent link: https://www.econbiz.de/10012699568
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The moderating roles of Chinese consumers' social system confidence on the effects of achievement values reflected in a brand and its advertising on brand attitudes
Choi, Nak Hwan; Chang, Chen; Kim, Min-Ji - In: Journal of international trade & commerce 13 (2017) 3, pp. 65-86
Persistent link: https://www.econbiz.de/10011798787