Female role portrayals are investigated for the late 1980s using British women′s magazines, replicating and updating … sensitive to the issue of stereotyping as they witness the clear economic and social evolution of women. The results indicate … less stereotyping of women as “physical objects” and a trend towards using either “family” or “independent” cues.  …

with regard to the role and experience of women as consumers. Examines the possibility that consumer research is in crisis …

advertisements from the October 1981 issues of the UK's highest circulation women's magazines – Women, Woman's Weekly, Woman's Own …

applying this methodology to advertising research, the study analyses German and Japanese magazine advertising targeting women … apparent transnational similarities in advertising aimed at women, the difference‐in‐differences analysis reveals marked cross …‐cultural differences in the way that marketers adapt their strategies in the women’s market. The results indicate that non …

HRD fields. Women entrepreneur leaders' experiences of gender will be explored through a framework of doing gender well … are five case studies of women entrepreneur leaders operating small businesses across North East England in sectors of IT … and the women's voices analysed through a framework of doing gender well and differently. Findings – This paper highlights …