Villa, Maria A. De; Rajwani, Tazeeb; Lawton, Thomas - In: International Business Review 24 (2015) 3, pp. 419-429
We review the extant literature on market entry modes to explain the multi-levels of the political environment that can have a moderating effect on transnational corporations’ (TNC) market entry processes. Based on a systematic review of the Uppsala model, transaction cost analysis, real...