Foster-Pedley, J.; Bond, D.; Brown, R. - In: South African Journal of Business Management 36 (2005) 1, pp. 41-54
This paper investigates the importance of metaphor in strategy in several ways. Firstly it considers the problematic nature of ‘strategy' itself. Next, it outlines some views on how metaphor is used in strategy discourse, with particular emphasis on innovation, emergent processes and...