Management innovation and the consultants who promote and support it are both typically associated with the ‘new’, with departures from the norm and from standard approaches. Indeed, standardization is often seen as an impediment to innovation, especially in the current...

Purpose – The paper seeks to explore the nature and employee experience of an emergent approach to managing employees which emphasises “being yourself” through the expression of fun, individuality and difference. Design/methodology/approach – The paper utilises interviews and...

Marketing has traditionally deployed the rhetoric of consumer sovereignty and the efficiency of market relations to legitimize its role as an academic discipline and as a management practice. Draws on theoretical reflections and empirical field work in financial services to question elements of...

Reviews the current transition in French retail banking from oligopolistic power and strict state control towards a greater marketing orientation and competitive challenges. Drawing on research including interviews with French marketing practitioners, identifies a number of trends in marketing...