Marketing has traditionally deployed the rhetoric of consumer sovereignty and the efficiency of market relations to legitimize its role as an academic discipline and as a management practice. Draws on theoretical reflections and empirical field work in financial services to question elements of...

Purpose – The paper seeks to explore the nature and employee experience of an emergent approach to managing employees which emphasises “being yourself” through the expression of fun, individuality and difference. Design/methodology/approach – The paper utilises interviews and...

Purpose: The purpose of this paper is to identify, describe and evaluate the different ways in which formal collective change agency is structured in specialist units inside 25 diverse organisations. As such it is oriented towards a range of practitioners operating in HR, project management or...

Reviews the current transition in French retail banking from oligopolistic power and strict state control towards a greater marketing orientation and competitive challenges. Drawing on research including interviews with French marketing practitioners, identifies a number of trends in marketing...