In this article, contrary to popular belief, it is argued on the basis of transaction cost economics that consumers will become subcontractors on electronic markets. The effects of this tendency counter the benefits that might accrue to them as a result of product differentiation and price...

Purpose – The purpose of this paper is to develop and evaluate an approach to managerially monitoring customer‐experienced value of e‐services. The need for this study is based on a lack of models of e‐service value applying a value‐in‐use approach on the one hand, and on the other...

This paper investigates prices of consumer electronics sold on the Web by both online‐only retailers (Dotcoms) and the online branches of multi‐channel retailers (MCRs). Surprisingly, it finds that Dotcoms charge higher price than MCRs, a conclusion contradictory to the results of most of...

Purpose – The purpose of this paper is to provide a framework to help e‐marketers to find an optimal returns policy and pricing strategy in order to maximize their profits. Design/methodology/approach – A profit‐maximization model is developed to determine the optimal returns policy and...

Purpose – The purpose of this paper is to evaluate the applicability of Porter's model of generic strategies as applied toward online retailers following the United States Supreme Court's decision in Leegin, which appears to signal greater tolerance for minimum vertical price maintenance...

Purpose – This research seeks to examine differences in perceived shipping charge inflation associated with online promotions presented as reducing base product price, reducing shipping surcharge, or reducing all‐inclusive price and its impact on deal values for shipping charge skeptics and...