<title>Abstract</title> This article addresses the significance of emotions in the consumption of services. There has been little investigation of emotions in services. This study attempts a general examination of consumers’ emotional experiences across four quite distinct services. Six hypotheses test the...

In Great Britain the make-up of rural communities is changing. Young individuals are moving to cities and the population of rural communities is ageing. In this context, it is important to sustain and enhance people’s well-being and community cohesion. The purpose of this paper is to show that...