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Comparing churn prediction techniques and assessing their performance : a contingent perspective
Tamaddoni, Ali; Stakhovych, Stanislav; Ewing, Michael - In: Journal of service research : JSR 19 (2016) 2, pp. 123-141
Persistent link: https://www.econbiz.de/10011485372
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Human resource performance evaluation from CRM perspective : a two-step association rule analysis
Akhondzadeh-Noughabi, Elham; Amin-Naseri, Mohammad Reza; … - In: International journal of business performance management 17 (2016) 1, pp. 89-102
Persistent link: https://www.econbiz.de/10011564642
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Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav; Aggarwal, Himanshu; Rani, Rinkle - In: International journal of business information systems : … 23 (2016) 2, pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
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Discovering customer value for marketing systems : an empirical case study
Chiang, Wen-Yu - In: International journal of production research 55 (2017) 17/18, pp. 5157-5167
Persistent link: https://www.econbiz.de/10011723934
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Categorizing cruise lines by passenger perceived experience
Li, Yiwei; Kwortnik, Robert - In: Journal of travel research : a quarterly publication of … 56 (2017) 7, pp. 941-956
Persistent link: https://www.econbiz.de/10011731364
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Improving customer loyalty evaluation methods in the grocery retail industry : a data mining approach
Khodabandehlou, Samira; NikNafs, Ali Akbar - In: International journal of electronic customer … 10 (2016) 2/4, pp. 158-178
Persistent link: https://www.econbiz.de/10011688029
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The impact of personalised incentives on the profitability of customer retention campaigns
Tamoddoni, Ali; Stakhovych, Stanislav; Ewing, Michael - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 327-347
Persistent link: https://www.econbiz.de/10011709131
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Customer-based perceptual map as a marketing intelligence source
Daabes, Ajayeb S. Abu; Kharbat, Faten F. - In: International journal of economics and business research 13 (2017) 4, pp. 360-379
Persistent link: https://www.econbiz.de/10011740419
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A method for identifying customer orientations and requirements for product-service systems design
Shimomura, Yoshiki; Nemoto, Yutaro; Ishii, Takatoshi; … - In: International journal of production research 56 (2018) 7, pp. 2585-2595
Persistent link: https://www.econbiz.de/10011873893
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Evaluating discounts as a dimension of customer behavior analysis
Haghighatnia, Shohre; Abdolvand, Neda; Harandi, Saeedeh … - In: Journal of marketing communications 24 (2018) 4, pp. 321-336
Persistent link: https://www.econbiz.de/10011880774