A new approach to the problem of minimizing a quartic (fourth order) cost function, subject to linear constraints, is presented. A "satisficing range" is introduced for each variable (i.e., a range in which all values of the variable are considered to entail the same minimal cost), leading to a...

Are monetary savings the only explanation for consumer response to a sales promotion? If not, how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question, this research builds a framework of the multiple consumer benefits of a sales...