Family is one of the most important socio-cultural factors which reflects on a man's behavior. Contemporarily, young people demonstrate much more market activity. Except for doing shopping, they also play roles of advisors who influence choices of individual members of households. Most often, in...

The present study aimed to explore whether personality traits influence buying behaviour and if this influence differs depending on a different culture. The author focused on a cross-cultural investigation of Poland and the UK. Data were collected via an online questionnaire which measured...