European broadband markets have developed in the last decade under an unbundling regulation that assumed that straight facilities-based entry was not feasible, and that the only way to reach full competition was for services-based providers to gradually climb a “ladder of investment.” In...

The problem for the European NewSpace ecosystem is that it is tied to traditional policy and regulatory frameworks which do not support emancipated entrepreneurship, thus serving as a barrier for entrepreneurs to easily venture into new markets and acquire new customers within the NewSpace...

European municipalities, eager to increase the use of environmentally friendly forms of public transportation, offered bicycle sharing programs as adjuncts to their public transportation systems. This case focuses on the bicycle sharing systems in three mid-sized European cities: Mainz, Germany,...

Having the “right” Market Vision in new product scenarios involving high degrees of uncertainty has been shown to help firms achieve a significant competitive advantage, which can ultimately lead to superior financial results. Despite today’s increased rate of radical innovation, and hence...

Southeast Asia might have its first high-speed rail (HSR) project in the next few years. Located in Indonesia, this project is expected to connect Indonesia’s capital Jakarta with the neighboring city Bandung in around 150 kilometers of distance. Proponents and critics have been addressed to...

Handlungsoptionen für ein Erstarken mittelständischer Betriebe in Europa -- Die aufstrebenden Schwellenmärkte – Paradigmenwechsel und Besonderheiten -- Eurasien – Kontinent im Umbruch und historisch-kultureller Kontext -- Wirtschaftlich-technologische Errungenschaften der eurasischen...

Dieses Buch befasst sich mit Marketinginnovationen, also mit Innovationen, die sich auf die Bereiche Vertrieb, Pricing und Kommunikation beziehen. Manuel Hütter untersucht diese in zwei empirischen Studien näher. So wird in einer branchenübergreifenden Erhebung der Frage nachgegangen, ob und...