Narrow search
Showing 631 - 640 of 667
Cover Image
Effects of price partitioning on product evaluation
Gierl, Heribert; Bambauer-Sachse, Silke - In: Marketing : journal of research and management 3 (2007) 2, pp. 61-74
Persistent link: https://www.econbiz.de/10009069498
Cover Image
Cognitively uncontrolled spillover effects of brand-name prizes in advertisements
Gierl, Heribert; Koncz, Julia - In: Marketing : journal of research and management 2 (2006) 2, pp. 76-93
Persistent link: https://www.econbiz.de/10009075862
Cover Image
Effects of consumers' mood in a personal sales conversation
Gierl, Heribert; Bambauer, Silke - In: Marketing : journal of research and management 2 (2006) 1, pp. 30-42
Persistent link: https://www.econbiz.de/10009075867
Cover Image
A closer look at similarity: The effects of perceived similarity and conjunctive cues on brand extension evaluation
Gierl, Heribert; Huettl, Verena - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 120-134
Persistent link: https://www.econbiz.de/10009133488
Cover Image
Can a positive mood counterbalance weak arguments in personal sales conversations?
Bambauer-Sachse, Silke; Gierl, Heribert - In: Journal of retailing and consumer services 16 (2009) 3, pp. 190-197
Persistent link: https://www.econbiz.de/10008894707
Cover Image
Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption
Gierl, Heribert; Huettl, Verena - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 225-236
Persistent link: https://www.econbiz.de/10008451604
Cover Image
Das Kernprodukt als Explanatory Link in der Werbung fuer Brand Extensions
Gierl, Heribert - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 51 (2006) 4(212), pp. 6-22
Persistent link: https://www.econbiz.de/10008126158
Cover Image
Internationale Preisgestaltung von Serviceleistungen
Binder, Petra; Gierl, Heribert - In: Der Markt : international journal of marketing 32 (1993) 1, pp. 12-21
Persistent link: https://www.econbiz.de/10009853301
Cover Image
Difficulties with using correlations to determine the relative strength of effects of latent variables
Gierl, Heribert; Bambauer, Silke - In: Der Markt : international journal of marketing 46 (2007) 1/2, pp. 50-60
Persistent link: https://www.econbiz.de/10009853307
Cover Image
Using verbal qualifiers in international marketing research
Gierl, Heribert; Bartikowski, Boris - In: Der Markt : international journal of marketing 46 (2007) 3, pp. 115-124
Persistent link: https://www.econbiz.de/10009853312