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The Effects of Framing Price Promotion Messages on Consumers' Perceptions and Purchase Intentions
Chen, Shin-Fen S.; Monroe, Kent B.; Lou, Yung-Chien - In: Journal of retailing 74 (1998) 3, pp. 353-372
Persistent link: https://www.econbiz.de/10006627897
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The Effects of Framing Price Promotion Messages on Consumers' Perceptions and Purchase Intentions
Chen, Shin-Fen S.; Monroe, Kent B.; Lou, Yung-Chien - In: Journal of retailing 19980, pp. 353-372
Persistent link: https://www.econbiz.de/10006640006
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Re-Inquiries - A Reexamination of Frequency-Depth Effects in Consumer Price Judgments
Lalwani, Ashok K.; Monroe, Kent B. - In: Journal of consumer research : JCR ; an … 32 (2005) 3, pp. 480
Persistent link: https://www.econbiz.de/10006641984
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"How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value"
Yadav, Manjit S.; Monroe, Kent B. - In: Journal of marketing research : JMR 30 (1993) 3, pp. 350-358
Persistent link: https://www.econbiz.de/10006690586
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The impact of the Internet and consumer motivation on evaluation of prices
Suri, Rajneesh; Long, Mary; Monroe, Kent B. - In: Journal of business research : JBR 56 (2003) 5, pp. 379-390
Persistent link: https://www.econbiz.de/10006721156
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Role of Prior Affect and Sensory Cues on Consumers' Affective and Cognitive Responses and Overall Perceptions of Quality
Compeau, Larry D.; Grewal, Dhruv; Monroe, Kent B. - In: Journal of business research : JBR 42 (1998) 3, pp. 295-308
Persistent link: https://www.econbiz.de/10006733302
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The Effects of Time Constraints on Consumers' Judgments of Prices and Products
Suri, Rajneesh; Monroe, Kent B. - In: Journal of consumer research : JCR ; an … 30 (2003) 1, pp. 92-104
Persistent link: https://www.econbiz.de/10006650398
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Automatic Construction and Use of Contextual Information for Product and Price Evaluations
Adaval, Rashmi; Monroe, Kent B. - In: Journal of consumer research : JCR ; an … 28 (2002) 4, pp. 572-588
Persistent link: https://www.econbiz.de/10006655422
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Effect-Size Estimates: Issues and Problems in Interpretation
Fern, Edward F.; Monroe, Kent B. - In: Journal of consumer research : JCR ; an … 23 (1996) 2, pp. 89-105
Persistent link: https://www.econbiz.de/10006678562
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The influence of pre-purchase goals on consumers' perceptions of price promotions
Xia, Lan; Monroe, Kent B. - In: International journal of retail & distribution management 37 (2009) 8, pp. 680-694
Persistent link: https://www.econbiz.de/10008262092