Counterfeits cause tremendous damages to brand companies by eroding market shares and reducing customers' willingness to pay. Realizing such problem, many brand companies develop and deploy anticounterfeit technologies to prevent counterfeiters from imitating their products. In this paper, we...

In intellectual property law, “exhaustion” refers to the extinction of the entitlement to prevent the further sale of a product once the product has been put on the market. Developing such a limitation becomes necessary in order to reconcile the exclusivity granted under intellectual...