Mishra, Anubhav; Maheswarappa, Satish S.; Maity, Moutusy; … - In: Marketing Intelligence & Planning 36 (2018) 4, pp. 470-483
Purpose: The purpose of this paper is to examine the influence of parents (via family communication patterns) on teenagers’ electronic word-of-mouth (eWOM) intentions, via a serial mediation by internet usage and self-esteem, along with the moderating effect of online impression....