"If you want to understand the bewildering complexity of consumer markets, financial markets and beyond, the traditional textbooks or theories wouldn't help much. This book presents a new market theory in which information plays the most important role. We portray the markets with three...

Businesses are recognizing the importance of developing review-featuring designs not only to enhance profitability but also to cater to the diverse review (sentiment) preferences of consumers. The existing literature, albeit generous, presents inconsistent and mixed findings for achieving the...