Introduction -- Logical Foundations of Social Science Research -- Overview on Decision Tree Induction -- Using Decision Tree Induction for Theory Development -- A Hybrid Decision Tree-based Method for Exploring Cumulative Abnormal Returns -- An Ethnographic Decision Tree Modeling: An Exploration...

This book covers the fundamental concepts of data mining, to demonstrate the potential of gathering large sets of data, and analyzing these data sets to gain useful business understanding. The book is organized in three parts. Part I introduces concepts. Part II describes and demonstrates basic...

Contents: 1 The promise, application and pitfalls of big data / John Storm Pedersen and Adrian Wilkinson -- 2: Man versus cyborg / Vladimir Estivill-Castro -- 3: Big data and application / Patrick Mikalef -- 4: Big data and human resource management / Tobias M. Scholz -- 5: Big data in the...