Live streaming commerce, a combination of live streaming and e-commerce, has been a huge phenomenon over the past few years. Recently, lucky draw (also known as sweepstakes) stands out as one of the most popular promotion innovations for traffic acquisition in live streaming commerce. As a...

To incentivize on-time delivery performance, meal delivery platforms often penalize their drivers for late deliveries. However, fierce competition forces these platforms to quote short meal delivery times. But shorter delivery times create extra pressure for drivers to drive at excessive speeds...

Group buying events, in which the unit price for a good or service declines with higher number of customer sign ups, are increasingly becoming popular for retailing goods and services, especially in emerging markets. This paper theoretically and empirically studies consumer equilibrium, pricing,...

Problem Definition: We explore the efficiency of two major marketing strategies – price discounts and short videos – in live streaming commerce. Specifically, we study the following questions: (i) What is the sales effect of price discounts? (ii) What is the overall sales effect of posting...