The Customer Trap shows that giving power to a customer who violates "the ten percent rule" sets a company up for ruin. Yet, when presented with the opportunity to push more sales through large customers, most decision-makersjump at the chance. As a result, marketing has come to resemble a...

Turning the telescope around : the Anglo-American "special" economic relationship in the "post-American" world / Martine Azuelos -- The Irish-US economic relations : end of an era or a promising future? / Vanessa Boullet -- US investment in Northern Ireland : strategies, incentives and...

The beginnings of central bank cooperation: Tokyo and London, 1895-1914 -- World war and globalization -- Japan emerges as an international creditor, 1915-1918 -- Postwar alignment -- Wall street discovers Japan, Spring 1920 -- Putting the program into action, 1920-1928 -- Making a market:...