Aschemann-Witzel, Jessica; Mulders, Maartje D. G. H.; … - In: Cleaner and responsible consumption 11 (2023), pp. 1-11
The agricultural sector is responsible for a large share of natural resource use and climate impact. A sustainable food system transition requires amongst others that a majority of consumers begins to eat more plant based. However, so far, only a niche or minority of consumers eats primarily...