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Understanding the city brand in the regional tourism market among college students
Huang, Chenchen; Oh, Keunyoung; Zhang, Qiongyao; Choi, … - In: Journal of travel and tourism marketing 30 (2013) 7/8, pp. 662-671
Persistent link: https://www.econbiz.de/10010246317
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Exploring the literal effect of COO for a new brand : a conjoint analysis approach
Coskun, Merve; Burnaz, Sebnem - In: Journal of international consumer marketing 28 (2016) 2, pp. 106-120
Persistent link: https://www.econbiz.de/10011459999
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The importance of extrinsic cues in deciding to purchase meat products : a conjoint analysis on Muslim consumers
Tamer Toklu, Ismail; Ozturk Kucuk, Hilal; Tuygun Toklu, Arzu - In: South African journal of business management 51 (2020) 1, pp. 1-8
Purpose: This study aims to investigate how extrinsic cues such as brand, certification, production method and price affect Muslim soujouk consumers' purchasing decisions in Turkey. Design/methodology/approach: Conjoint analysis was used to identify consumers' preferences and cluster analysis...
Persistent link: https://www.econbiz.de/10012589608
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How much more (or less) is a brand worth when made in a low labor-cost country? : it depends upon who and where you ask
Ho, Foo Nin; Brodowsky, Glen H.; Lee, Seonsu - In: Country of origin effect : looking back and moving forward, (pp. 3-19). 2019
Persistent link: https://www.econbiz.de/10012008485
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How much more (or less) is a brand worth when made in a low labor-cost country? : it depends upon who and where you ask
Ho, Foo Nin; Brodowsky, Glen H.; Lee, Seonsu - In: Journal of promotion management : JPM 24 (2018) 3, pp. 295-311
Persistent link: https://www.econbiz.de/10011875416
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Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid; Pelsmacker, Patrick de - In: The journal of brand management : an international journal 21 (2014) 3, pp. 216-235
Persistent link: https://www.econbiz.de/10010347464
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General Motors optimizes vehicle content for customer value and profitability
Wu-Smith, Peiling; Keenan, Philip T.; Owen, Jonathan H.; … - In: INFORMS journal on applied analytics 53 (2023) 1, pp. 59-69
Persistent link: https://www.econbiz.de/10014294008
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Eliciting preference for complex products : a web-based upgrading method
Park, Young-hoon; Ding, Min; Rao, Vithala R. - In: Journal of marketing research : JMR 45 (2008) 5, pp. 562-574
Persistent link: https://www.econbiz.de/10003770576
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Evaluating brand value - a conjoint measurement application forthe automotivee industry
Kolvenbach, Claus; Krieg, Stefanie; Felten, Claudio - In: Conjoint measurement : methods and applications ; with …, (pp. 523-540). 2003
Persistent link: https://www.econbiz.de/10001998808
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Markenwertmessung mit dem GFK Challenger
Höfer, Björn; Bosch, Volker - In: Jahrbuch der Absatz- und Verbrauchsforschung 52 (2006) 2, pp. 100-119
Persistent link: https://www.econbiz.de/10003357937