This study examines the dimensional consequences of (a) having positive prior corporate associations and (b) negative prior corporate associations in times of product-harm crisis by applying two dimensions of corporate associations (corporate ability vs. corporate social responsibility). The...

This study examines the effects of dietary information on women's whole and low-fat milk intakes. The sample is 1928 female meal planners aged 20 years or over who provided information on their milk intake for 2 days in the 1994-96 Continuing Survey of Food Intakes by Individuals and who...

Purpose – The purpose of this paper is to examine how Fortune 100 companies are using Facebook (FB) in terms of employing corporate ability (CA), corporate social responsibility (CSR), and hybrid communication strategies, meeting different stakeholders’ expectations, and incorporating...