In this work the focus turns to the environment and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the social marketing model and includes a discussion of various tools that can be used to develop social marketing strategies

Cover Page -- Title Page -- Copyright Page -- Contents -- List of Figures -- List of Tables -- List of Contributors -- Introduction -- PART ONE CONCEPTS -- 1 Understanding the Green Entrepreneur -- 2 Sustainability Entrepreneurship: Charting a Field in Emergence -- 3 The Making of the Ecopreneur...