Kato, Takaaki; Hidano, Noboru - In: Journal of Risk Research 10 (2007) 6, pp. 773-792
Contingent valuation (CV) is a social survey method for the economic evaluation of policy. In CV, uncertainty in policy outcomes is thought to disturb the rational choices of respondents and cause the problem of anchoring. Knowledge of the factors affecting the magnitude of anchoring effects is...