[eng] Isabelle Robert — The growing precariousness of professional mobility trends : examples of Columbia and Mexico.. Based on Columbian labour statistics and Mexican field surveys, this article analyses the trends of worker-mobility during the 1990s in the light of economic reforms. A...

Purpose The purpose of this paper is to tackle the issue of store brand equity by considering two store brand’s positioning strategies: those with high perceived added value (the organic store brands), as opposed to economic brands. It takes place in the current environmental considerations...