Was hat Loyalität mit Marketing zu tun? -- Die Total-Loyalty-Marketing-Analyse -- Strategische Grundlagen für Loyalität -- Der Baukasten der Loyalität -- Die Loyalitätstreppe des Mitarbeiters -- Die Loyalitätstreppe des Kunden -- Total Loyalty Sales.

Beyond path dependency and competitive convergence: Institutional transfer from a discourse-analytical perspective.- Tacit knowledge, path dependency and local trajectories of growth.- Regional transformation and regional disequilibrium: New knowledge economies and their discontents.- Switching...

Rethinking Regional Innovation and Change brings together papers from leading international scholars in the field of regional development and policy. The contributors examine the interactions between path-dependent developments, institutions, and governance structures that influence regional...