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Loyalty.com : customer relationship management in the new era of Internet marketing

Newell, Frederick - 2000

Persistent link: https://www.econbiz.de/10001421579

Website adoption for agritourism companies : key features and perceptions of customers

Angioni, Margherita; Musso, Fabio - In: International journal of applied behavioral economics : … 7 (2018) 4, pp. 54-69

Persistent link: https://www.econbiz.de/10011941372

Complete B2B online marketing

Ginty, Maura; Vaccarello, Lauren; Leake, William - 2012

Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for...

Persistent link: https://www.econbiz.de/10012600599

Permission-based e-mail marketing websites success : an integrated perspective

Lin, Hsin-Hui; Li, Hsien-Ta; Wang, Yi-Shun - In: Journal of global information management : an official … 23 (2015) 2, pp. 1-23

Persistent link: https://www.econbiz.de/10011287048

Online engagement and the role of digital influencers in product endorsement on Instagram

Silva, Marianny Jessica de Brito; Farias, Salomão … - In: Journal of relationship marketing : innovations and … 19 (2020) 2, pp. 133-163

Persistent link: https://www.econbiz.de/10012258651

Theoretical investigation of the antecedent role of review valence in building electronic customer relationships

Liu, Ran; Ford, John B.; Raajpoot, Nusser - In: International journal of electronic customer … 13 (2022) 3, pp. 187-202

Persistent link: https://www.econbiz.de/10014309474

Investigating websites' e-CRM features in building customer relationships : evidence from Greece

Papaioannou, Eugenia; Assimakopoulos, Costas; … - In: International journal of internet marketing and … 8 (2014) 4, pp. 320-338

Persistent link: https://www.econbiz.de/10011349106

Towards a unified customer experience in online shopping environments : antecedents and outcomes

Bilgihan, Anil; Kandampully, Jay; Zhang, Tingting Christina - In: International journal of quality and service sciences 8 (2016) 1, pp. 102-119

Persistent link: https://www.econbiz.de/10011558938

Click-and-mortar SMEs : attracting customers to your website

Lahuerta Otero, Eva; Muñoz Gallego, Pablo A.; Pratt, … - In: Business horizons 57 (2014) 6, pp. 729-736

Persistent link: https://www.econbiz.de/10010433297

Customer motives and benefits for participating in online co-creation activities

Efthymios, Constantinides,; Brünink, Leonine A.; … - In: International journal of internet marketing and … 9 (2015) 1, pp. 21-48

Persistent link: https://www.econbiz.de/10011387766

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