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E-marketing
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Relationship marketing
26,191
Beziehungsmarketing
25,517
Electronic Commerce
23,856
E-commerce
21,235
Marketingmanagement
17,079
Consumer behaviour
16,631
Marketing management
16,490
Konsumentenverhalten
16,489
Online-Marketing
13,140
Internet marketing
13,024
Social Web
8,073
Social web
8,067
Online-Handel
6,845
Online retailing
6,826
Internet
6,261
Theorie
6,191
Theory
6,172
Customer satisfaction
6,089
Kundenzufriedenheit
6,003
Deutschland
5,891
Germany
5,658
Marketing
5,000
Brand management
4,804
Markenführung
4,794
Service quality
4,504
Dienstleistungsqualität
4,483
USA
3,612
United States
3,507
Lieferantenmanagement
3,434
Supplier relationship management
3,432
Markenimage
3,023
Brand image
3,019
Einzelhandel
2,759
Retail trade
2,690
Werbewirkung
2,592
Advertising effects
2,575
Digitalisierung
2,531
Viral marketing
2,500
Virales Marketing
2,499
Werbung
2,428
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Undetermined
23,107
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12,213
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Article
47,248
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28,436
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246
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53
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34,991
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9,012
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3,586
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2,843
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2,741
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2,229
Sammelwerk
2,229
Aufsatzsammlung
1,406
Case study
1,273
Fallstudie
1,273
research-article
1,223
Lehrbuch
1,104
Textbook
932
Konferenzschrift
844
Bibliografie enthalten
734
Bibliography included
734
Ratgeber
605
Guidebook
565
Conference proceedings
457
Conference paper
393
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325
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279
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197
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English
59,356
German
14,792
Undetermined
1,345
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263
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96
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77
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75
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57
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40
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30
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28
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27
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17
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15
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10
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9
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Bruhn, Manfred
207
Homburg, Christian
171
Kotler, Philip
136
Bauer, Hans H.
110
Kollmann, Tobias
103
Kumar, V.
103
Meffert, Heribert
97
Huber, Frank
84
Kreutzer, Ralf T.
84
Wiedmann, Klaus-Peter
82
Wirtz, Bernd W.
82
Fritz, Wolfgang
77
Verhoef, Peter C.
74
Heinemann, Gerrit
72
Pepels, Werner
72
Sheth, Jagdish N.
72
Herrmann, Andreas
68
Albers, Sönke
66
Skiera, Bernd
64
Tomczak, Torsten
62
Hollebeek, Linda D.
59
Alt, Rainer
57
Vrontis, Demetris
57
Kleinaltenkamp, Michael
56
Han, Heesup
55
Krafft, Manfred
55
Smith, Alan D.
55
Palmatier, Robert W.
54
Ghose, Anindya
52
Mattila, Anna S.
52
Ahlert, Dieter
50
Backhaus, Klaus
50
Burmann, Christoph
50
Dwivedi, Yogesh Kumar
50
Piller, Frank T.
50
Grewal, Dhruv
49
Keller, Kevin Lane
48
Grönroos, Christian
47
Kirchgeorg, Manfred
47
Stauss, Bernd
47
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Springer Fachmedien Wiesbaden
265
IGI Global
180
National Bureau of Economic Research
98
OECD
93
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
64
American Marketing Association
60
Organisation for Economic Co-operation and Development
44
Books on Demand GmbH <Norderstedt>
40
Université Paris-Dauphine (Paris IX)
40
Europäische Kommission
32
World Bank Group
29
Haufe-Lexware GmbH & Co. KG
27
Verlag Dr. Kovač
27
Deutsche Bank <Frankfurt am Main> / Research
25
Information Resources Management Association
25
Springer-Verlag GmbH
25
Edward Elgar Publishing
24
Nomos Verlagsgesellschaft
24
UNCTAD
22
Verlag Franz Vahlen
21
Fördergesellschaft Marketing an der Universität Augsburg
20
Springer Gabler <Firma>
20
HAL
17
Universität Mannheim
17
EconWPA
16
RWTH Aachen
16
European Society for Opinion and Marketing Research
15
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
15
AMACOM
14
NET Institute
14
Universität St. Gallen
14
World Bank
14
Campus Verlag
13
De Gruyter Oldenbourg
13
Wiley-VCH
13
Competence Center E-Commerce <Bochum>
12
Duncker & Humblot
12
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
12
Erich-Schmidt-Verlag
12
Fachhochschule Reutlingen / European School of Business
12
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Journal of business research : JBR
1,252
Journal of retailing and consumer services
894
SpringerLink / Bücher
747
Industrial marketing management : the international journal for industrial and high-tech firms
696
International journal of hospitality management
395
Journal of strategic marketing
359
The journal of business & industrial marketing
301
Journal of the Academy of Marketing Science
295
Springer eBook Collection
267
International journal of internet marketing and advertising : IJIMA
263
Journal of marketing
262
Management science : journal of the Institute for Operations Research and the Management Sciences
260
Electronic commerce research
256
The journal of services marketing
247
European journal of marketing : EJM
243
The service industries journal
239
Journal of marketing management : MM
236
Journal of marketing communications
234
Marketing intelligence & planning
222
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
219
Gabler Edition Wissenschaft
217
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
213
Tourism management : research, policies, practice
211
Psychology & marketing
201
Journal of travel and tourism marketing
197
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
197
Cogent business & management
196
European Journal of Marketing
195
European journal of operational research : EJOR
195
Asia Pacific journal of marketing and logistics
187
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
186
The journal of brand management : an international journal
186
Journal of retailing
184
International journal of business information systems : IJBIS
183
Technological forecasting & social change : an international journal
183
Journal of internet commerce
182
Information systems research : ISR
181
International journal of electronic customer relationship management : IJECRM
180
The journal of product & brand management
178
International journal of contemporary hospitality management
175
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Source
All
ECONIS (ZBW)
69,076
USB Cologne (EcoSocSci)
2,888
Other ZBW resources
1,866
RePEc
1,261
EconStor
360
USB Cologne (business full texts)
254
BASE
243
OLC EcoSci
28
ArchiDok
7
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61
The impact of social networking functionalities on online shopping : an examination of the web's relative advantage
Ho, Ree
;
Vogel, Douglas R.
- In:
International journal of business information systems : …
16
(
2014
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10010395187
Saved in:
62
E-commerce customer attraction : digital marketing techniques, evolution and dynamics across firms
Ponzoa, José M.
;
Erdmann, Anett
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 697-715
Persistent link: https://www.econbiz.de/10012549625
Saved in:
63
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
64
Stuck online : when online engagement gets in the way of offline sales
Bar-Gill, Sagit
;
Reichman, Shachar
- In:
MIS quarterly
45
(
2021
)
2
,
pp. 755-788
Persistent link: https://www.econbiz.de/10012631381
Saved in:
65
Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing
Stefko, Robert
;
Bacik, Radovan
;
Fedorko, Richard
; …
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 181-223
Persistent link: https://www.econbiz.de/10013255852
Saved in:
66
How managerial responses to online reviews affect customer satisfaction : an empirical study based on additional reviews
Zhao, Yan
;
Wen, Lingling
;
Feng, Xiangnan
;
Li, Ran
;
Lin, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012305219
Saved in:
67
The end of the world as we know it? : the influence of online channels on the luxury customer experience
Klaus, Philipp
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012305877
Saved in:
68
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
69
Factors identification of online reputation and relationship with trust : a study of generation Y
Gupta, Rashik
;
Ponnuru, Karteek Ramalinga
;
Kumar, Anil
; …
- In:
International journal of business information systems : …
26
(
2017
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011856427
Saved in:
70
Predictive performance of customer lifetime value models in e-commerce and the use of non-financial data
Jasek, Pavel
;
Vrana, Lenka
;
Sperkova, Lucie
;
Smutny, Zdenek
- In:
Prague economic papers : a bimonthly journal of …
28
(
2019
)
6
,
pp. 648-669
Persistent link: https://www.econbiz.de/10012158799
Saved in:
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