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Marketing de serviços: retrospectiva e tendências

Rocha, Angela da; Silva, Jorge Ferreira da - In: RAE - Revista de Administração de Empresas 46 (2006) 4

Persistent link: https://www.econbiz.de/10011192834

Paradigma interpretativo nos estudos de consumo: retrospectiva, reflexões e uma agenda de pesquisas para o Brasil

Rocha, Angela da; Rocha, Everaldo Pereira Guimarães - In: RAE - Revista de Administração de Empresas 47 (2007) 1

Persistent link: https://www.econbiz.de/10011193367

The diffusion of exporting in Brazilian industrial clusters

da Rocha, Angela; Kury, Beatriz; Monteiro, Joana - In: Entrepreneurship and regional development : an … 21 (2009) 5, pp. 529-553

Persistent link: https://www.econbiz.de/10008744162

Strategic profiles of Brazilian exporters and performance implications

Carneiro, Jorge; da Silva, Jorge Ferreira; da Rocha, Angela - In: Journal of business research : JBR 64 (2011) 3, pp. 250-258

Persistent link: https://www.econbiz.de/10008812661

Trikke Tech Inc.

Fernandes, Bruno Henrique Rocha; da Rocha, Angela; … - In: Entrepreneurship, theory and practice : ET & P 36 (2012) 5, pp. 1075-1100

Persistent link: https://www.econbiz.de/10010015866

Note to Instructors: Trikke Tech Inc.

Fernandes, Bruno Henrique Rocha; da Rocha, Angela; … - In: Entrepreneurship, theory and practice : ET & P 36 (2012) 5, pp. 1099-1103

Persistent link: https://www.econbiz.de/10010015867

Brand Personality of Global Quick-Service Restaurants in Emerging and Developed Markets: A Comparative Study in Brazil and the U.S.

Maciel, Fernanda Araujo; da Rocha, Angela; da Silva, … - In: Latin American business review : journal of the … 14 (2013) 2, pp. 139-161

Persistent link: https://www.econbiz.de/10010141555

Building, Losing, and Reconstructing Social Identities: An Investigation Into the Symbolic Use of Credit by Poor Consumers in Brazil

Mattoso, Ceclia Lima de Queirs; da Rocha, Angela - In: Latin American business review : journal of the … 9 (2009) 3, pp. 227-256

Persistent link: https://www.econbiz.de/10009266516

The diffusion of exporting in Brazilian industrial clusters

da Rocha, Angela; Kury, Beatriz; Monteiro, Joana - In: Entrepreneurship and regional development : an … 21 (2009) 5, pp. 529-552

Persistent link: https://www.econbiz.de/10008312348

Perceptions of Brazilian and Foreign Technology

Christensen, Carl H.; da Rocha, Angela - In: European Journal of Marketing 22 (1988) 1, pp. 5-16

The images of Brazilian and foreign technology in the Brazilian chemical polymer industry were found to be very different. Foreign technology was generally seen as being superior technologically and the Brazilian technology as being better adapted to the national markets, raw materials and...

Persistent link: https://www.econbiz.de/10014725418