Richter, Frank-Jürgen; Wakuta, Yukihiro - In: European Management Journal 11 (1993) 2, pp. 262-267
Like their counterparts in Europe, the Japanese car manufacturers are facing recession. The Japanese have also been forced to rethink their previously successful global strategies. Frank-Jürgen Richter and Yukihiro Wakuta explore the Japanese problems and compare the car manufacturers'...